As surfers, we rely on the connection one has with nature. In the current surfing textile industry, we tend to forget this essential value.

At KROZ, we believe that choosing organic cotton over conventional textiles truly matters. The traditional textile industry is one of the most polluting industries in the world: conventional cotton farming relies heavily on pesticides, fertilizers, and massive water consumption, leading to soil degradation, water pollution, high carbon emissions, and, in many regions, serious violations of workers’ rights.

By contrast, organic cotton significantly reduces these impacts. Scientific life-cycle analyses show that an average conventional cotton T-shirt can generate around 4–7 kg of CO₂, while an organic cotton T-shirt can reduce this carbon footprint by 30–50%, thanks to lower energy use, the absence of synthetic chemicals, and healthier farming practices. Organic cotton also uses substantially less water and supports safer, more ethical working conditions.

By choosing our products, our customers are choosing a new way of consuming — one that respects the planet, protects people, and delivers superior quality, designed to last. It’s a commitment that reflects the core values of surfing: respect for nature, responsibility, and a more sustainable future.